PBR: the very foundation of the duo before you. The inspiration and the fuel behind the Lutz Report. The most quaffable of nondescript lagers. The only beer in the world that (well, with a brief moment of weakness in the 70′s) has never had to advertise to be popular.
PBR is both the vehicle and the destination. It bridges the great divide between thirst and finance, an effortless oasis for your parched insides at a fraction of the price of a decent brew. We consider it best served cold in an icy pint glass, but some nights, we have been known to fall prey to the enticing little red, white, and blue number that is the PBR tallboy. You might find us bear-clawing one, more like many, well into the morning.
Well hello there, Pabst Blue Ribbon, don’t mind if I do.